LABARINA - SELL EMOTIONS
Hello everyone, I wanted to share something with you. I recently rewatched a video about marketing and sales, which emphasized the importance of speaking to the emotions of customers rather than just focusing on the product itself.
As I was walking home this morning, I witnessed a scenario that illustrated this concept perfectly. A lady was walking ahead of me, carrying tomatoes, peppers, and onions. She noticed a man cleaning his environment and complimented him on his neatness.
As I watched this exchange, I thought to myself, "This woman is going to make a sale." And within seconds, the man called her back and asked her to sell him some of her produce. This encounter reinforced the idea that speaking to people's emotions can be a powerful way to connect with them and even make sales.
Reflecting on this experience, I identified three key takeaways:
1. _Be truthful in marketing_: Authenticity is crucial when promoting a product or service. It's essential to be honest and transparent in our marketing efforts.
2. _Don't flatter, be genuine_: While it's essential to be polite and courteous, we should avoid flattering people. Instead, focus on being genuine and sincere in our interactions.
3. _Be honest, polite, and wise in communication_: Presenting the truth in a kind and respectful manner is essential. Being nice and polite can help prevent hurting or offending others with the truth. Wisdom is also necessary to communicate effectively and build strong relationships.
Inspired by The Holy Spirit
đź–‹️ Ojo Sunday Ikponmwonsa
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